Author: london

I don’t like to remind anyone about it, but last year was difficult for most of us also financially.
Therefore, today I will mention 10 ways to promote the beauty business for FREE!

We’ll soon be back to normal rhythm and we’ll need any of these!

1.OF COURSE ! SOCIAL MEDIA !

The simplest and most obvious solution to warm up! Posts on social media. Not only those that sell directly, but also those that present treatment options and strengthen your authority among your clients.

Types of posts:

Presentation of the treatment,
Discussion of the selected problem and solutions – show You are expert!
Advice
Presentation of the effects of the treatment
Before and after photos,
Presentation of cosmetics for home care and aftercare

2. EXIST AND OLD CLIENTS

Call or write to people who have been away for a long time. Treat the topic individually – check what treatment the person was on, what they were interested in.

If you have less time, divide your clients into groups interested in a specific type of treatment. The effectiveness will surely be higher than if you wrote about everything to everyone.

You can do the same with people who wrote to you in the past but decided not to visit. Browse the email, phone number, send a link to your article or advice. Subtly, without pushy selling – just remind these people.

3. STAY IN TOUCH!

First of all, stay in touch with the people who come to you regularly. So that they come more often and to reduce the risk that one day they will go elsewhere.

It is also worth calling the client a few days after the treatment and asking if everything is ok. It may not be a classic advertisement, but building and strengthening relationships that will surely pay off with further visits and recommendations. Few people do such things – it’s a great opportunity to positively stand out from the crowd.

Second, encourage your current clients to be your ambassadors. You can organize a contest, offer a small discount or a gift for taking a photo of your visit to the salon and posting it on your social media with the tag.

4. CO-OPERATION

In the current situation, it is difficult to organize large joint events for clients, but you can do a lot of things online.

Now, almost every company runs social media. Communicate with local business owners (florist, fitness, other services, non-chain stores, boutiques, etc.) about helping each other attract new customers. If each of you mentions another company once a week in the post, your customers will not be offended, and you have a chance to significantly expand your audience.

Of course, such cooperation can also include activities aimed at selling

Discount from a cooperating company, a joint package of services or products and services,
online meeting with an expert.

5. BLOG/VLOG

By sharing your knowledge and valuable content with your customers, you strengthen your expert image and expand the group of potential customers.

If you blog as part of the salon website, you additionally improve your position in search results, so you get free advertising on Google – articles mean more keywords, and more keywords mean a higher position.

6.SHARE KNOWLEDGE

There are tons of sites, portals and profiles that want to attract audiences. Interesting content is the best way to attract your audience. Make a list of regional websites, media, bloggers with whom you could cooperate. Organize a live broadcast in the form of an interview or answering questions from readers / recipients.

For the website owner, it is called free content, and for you an opportunity to show yourself to a wider audience. If you perform, for example, only one type of treatments or you have something unique, unusual, interesting in your offer – be sure to write about it.

7.OPINION

Develop a system for collecting customer opinions, e.g. the day after the visit, you send an e-mail / text message thanking you for the visit, asking if everything is ok and asking for an opinion (with a link). You can also ask clients who leave the salon and, for example, give them a small leaflet with information on where to add an opinion and with a candy attached in the form of a bribe

Choose the method that suits you best – the most important thing is that it should be a standard, at least in the case of people who have not yet issued such an opinion (you can write it down, for example, in customer cards). Few people issue opinions on their own initiative – if you have a developed way of encouraging them to write them, there will certainly be more of these opinions.

8.FUN

People like to share fun, interesting, surprising content. The “seriousness of a professional” requires not to overdo it with this type of material, but if you share something more “at ease” from time to time, your professional image will certainly not suffer from it, and you will even show yourself to clients from a different, more “human” pages.

It has to be your own original materials – only then does it make sense. Don’t forget about your logo or any other bearing for the salon. If you lack ideas for this type of material, watch what people post and share willingly. Consider if (and how) you could do something similar in the context of your own business. Eventually you’ll come up with a cool idea!

9.GOOGLE

It turns out that over 80% of users looking for information about local businesses search Google first! Completing your google maps profile is extremely important, especially for local businesses. Such a profile improves your visibility in the search engine, increases customer trust in the company, the company appears above organic search results.
Creating a business card is free, you can also add entries with news about your company, photos or videos. It is important to add a phone number and opening hours so that the customer can contact you quickly.

10.GROUPS

Subscribe to local Facebook groups and contribute. They do not have to be local thematic groups. By talking to people, helping them, giving advice and answering questions You are visible. In a private profile, of course, put information about what you do – most of us check who we are talking to by entering his profile.

How to make clients come back to your salon?
Use the opportunity of the upcoming holidays and give them small gifts!

It’s time to start preparing for Christmas! Give your clients a cute surprise! Prepare small gifts for them that: They will make the client feel appreciated, consolidate positive associations related to your salon, increase the loyalty and commitment of clients, they will attract new clients for you.

What to consider when choosing?

Gifts that you can use on the occasion of Christmas can be divided into 3 basic groups:

Practical – they will be useful for something like a soap or a pen,
Pretty – they are visually attractive, their task is to please the eye, provide positive emotions as a result of contact with a beautiful object, e.g. a figurine, a picture,
Advertising – referring in form to your business or simply bearing your logo, with a bearing on the website

You can also use the option of composing a set consisting of several gadgets, e.g.

A pen with the salon logo, a candy with the salon logo, greeting cards, a discount voucher, a Christmas twig and a beautiful packaging.

Before you choose your Christmas gifts, think about how you can use them later!

Some advertising gadgets (e.g. candies) are profitable to order in larger quantities. If you decide to buy for the holidays, don’t hesitate to order more. What is left can be used in many ways. Let’s stick to the candy example. You can: put them in a bowl on the reception desk,
distribute to clients who come to the salon to make the waiting time for the treatment easier, e.g. for coffee, give them to clients as a thank you for using the treatment, use as part of other gift sets, e.g. birthday ones, hand out in front of the salon inviting passers-by to the salon, hand out during other promotional campaigns, events, etc.

Let’s get down to business – Christmas gifts for clients that you can prepare yourself:

1. Cosmetics samples – you probably have a lot of them. In combination with something sweet and nice Christmas accents, they can make a cute, practical and eye-catching gift.

2. Voucher entitling to a specific discount on the treatment – a percentage or amount, for the client and, for example, additionally for a loved one. Perhaps this way you will gain a new client.

3. As above – a voucher for a small, free treatment for a client or one that can be given to a loved one. Of course, all vouchers should have an appropriate, festive setting

4. Greeting card – made by hand or bought in a nearby bookstore

5. A custom-made Christmas card – with your design, your wishes, logo and address details for the salon. You can use it not only as a gift for clients, but also send it to, for example, local companies as part of additional advertising.

7. Individually created baubles – I mentioned them earlier. You can give your client a beautiful, Christmas bauble with a traditional Merry Christmas and a subtly integrated logo of your salon or simply write Merry Christmas wishes salon

8. Gift stocking – perfect if you lack time or an idea for the Christmas decoration of gifts.

9. Christmas coasters – cute cup coasters with a Christmas motif – reindeer. You can also use them as decoration in the living room.

8. Promotional pens – probably the most popular and universal advertising gadget. What like what, but nobody will refuse to accept a pen, and that it will also carry a mobile advertisement for your salon.

9. Illuminated mirror – another glowing product – a dream come true for every busy woman! Practical, illuminated mirror – a mobile make-up stand. Think what impression will make on your client’s friends. remember that you can put your logo on all gadgets.

10. A set of candles

11. Mug – a great carrier for Christmas wishes! An original gift that will bring customers a lot of joy throughout the year.

12. Star-shaped gingerbread with any inscription. The gingerbread comes with a card on which you can put your logo and Christmas greetings.

13. Advertising chocolates – as above. Although the chocolates may be worth buying in a limited version with Christmas wrapping. An interesting idea, relating to virtually all Christmas gadgets, is to skillfully integrate the logo into the festive setting and create your own, unique labels. You can use the same design / theme every year

14. Delicious dried fruit and nuts – finally something healthy and definitely with the Christmas atmosphere!

15. A bath ball with natural essential oils. The ball is wrapped in cellophane tied with raffia. An individual advertising card is attached.

This year I decided to give a gift card with a free brow treatment. This will allow me to show my skills to my clients and attract more clients to this particular treatment, because I am mainly associated with eyelash extensions.

I hope you will get inspiration from these ideas 🙂

In the beauty industry, the photos has a real superpower. That’s why Instagram is the perfect place for us. After all, clients love to see before and after photos. Publishing great photos and videos is the easiest and most effective way to show why you should choose your salon. So add photos of metamorphoses, the effects of a series of treatments, salon interiors or photos of smiling employees – let yourself be known as a friendly and professional brand!

Remember, however, that your office profile on Instagram should be more than just a gallery of pretty pictures. Make sure that the photos have a similar style and colors, choose accessories carefully and do not forget about consistency.

Hashtags are a very important element of the description – thanks to them you can reach new people. By skillfully selecting them, you can reach very specific groups of recipients – e.g. young mothers who want to return to their pre-pregnancy form. Use passwords related to the services you provide in the salon and those that best describe what is happening in the photo or video you publish.

Once you reach your target group, remember to keep it with you. The easiest method, of course, is to reply to comments and hearten the posts. If only time allows, you can also engage in conversations – this way you will show that your profile is not only a bulletin board, but also a place where you can virtually spend time. From there, it is only a step away from booking a visit to the salon. Thoughtful and systematic keeping of an Instagram account can translate into real business benefits for your company. To make sure that as many profile visits as possible end up booking, shorten your customers’ journey to the salon by including an online booking link in your BIO.

I have had more than one training on social media, one of my passions is marketing, so I decided to write about this E-BOOK, which you can buy in my store. This is a collection of the most important rules for us regarding Instagram.
Do you already have your Insta-Portfolio?

The beauty salons that specialize in their specialization offer the popularity of the offer systematically – the services provide a very narrow range of services.  Personally, I am a fan of this model and I run the place itself, which specializes only in eyelash extensions and brows.

Only a few years ago, the key to success in the beauty industry seemed to be the introduction of the widest possible range of treatments to the offer. Above all, a thriving salon was multi-tasking: a client could take care of her beauty from head to toe. Literally. Large hairdressing and beauty salons outclassed the competition with their universality and it seemed that nothing could change. Because clients like the convenience that such “service discount” offers. Because a large facility will be more competitively priced. A certain surprise, therefore, was the gradual reversal of this trend thanks to the new type of salons focused on strict specialization in one cosmetic field.

Nail salons were one of the first types of services that were able to work independently.

Where does this growing popularity of narrowly specialized salons come from?

A special type of services that this specialization usually applies to – usually these are procedures that require not only a lot of knowledge, but also specific features and skills of the people who perform them, as well as continuous improvement of their qualifications

Another recurring common point is the relatively high price of treatments – services such as permanent makeup or eyelash thickening are clearly more expensive than standard salon services, therefore they are very profitable for the company.

Growing requirements and awareness of clients who expect spectacular effects that can only be provided by a specialist in a given field.

The favor of clients for specialized offices is good news for people who would like to start with their own salon, but do not have the funds to equip a large facility or to hire employees. In a small, specialized salon, you can focus on self-employment, where the brand is actually the owner. Most of such companies can operate both in a stationary and mobile model, which allows you to adjust the functioning of the salon to the needs and capabilities of the beautician.

Look around in your city or borough for similar salons, see how they function and if they are popular. Verify your strengths and weaknesses – consider whether your education and experience, as well as financial resources and life situation allow you to take up such a challenge. The success of the company and the speed at which it will gain new customers will largely depend on the degree of preparation.

The situation in the world forces us to look for new solutions in many areas of life. One is learning new professional skills and qualifications from home.
What are the advantages and disadvantages of online training?

Online training is a modern form of knowledge transfer. It can be used at any level of education, both as a leading method and as a complement to traditional conventional education. No wonder that more and more people are taking advantage of this form of education. Also insurance companies are not indifferent to remote learning and extend their offer with online training accreditations. Compared to traditional training, online has many advantages, but it is not without its disadvantages, so its strengths and weaknesses should always be considered in a specific case.

The main advantages of online training

Study at any time

The advent of online education opportunities has made it possible for those interested to learn at any time and place

Study anywhere

The need to travel to the place of study has been reduced to a minimum

The student does not have to prepare for education or travel to the classroom. Learning can take place during the hours that he chooses for himself and which do not interfere with other duties.

Reduction of training costs

Online training eliminates the expenses associated with conducting the training, and thus lower training price

Possibility to choose training from around the world

We are not limited to raising qualifications only in a place close to home

Convenience of training by adapting the learning to your own pace
Better tailoring to students  needs – the ability to skip already known material and focus on more difficult or new issues
A varied and more engaging form of learning thanks to the use of multimedia techniques, images and sounds as well as elements of animation, simulation and interaction.
Hassle-free recurrence – repeating a lesson, playing an educational video / podcast, practicing a specific task.

By participating in online training, we acquire knowledge in accordance with our abilities and predispositions, thus minimizing the stress associated with learning.

So what are the disadvantages of on-line training? Surprisingly small.

We should be aware that when studying at home, we have to show great self-denial in order not to get distracted and complete the course. There is no teacher who would check our work on ourselves on an ongoing basis, so we are “bosses” ourselves.

The disadvantage may also be the lack of a lecturer who explains any ambiguities on an ongoing basis and answers the questions of the training participants, therefore it is very important to check whether the trainer offers full support before buying online training.

It is worth considering all the pros and cons of choosing online training.

The role of the portfolio is very important in the beauty industry. It shows the aesthetics of the beautician and allows potential clients to assess the effects of her work before arranging the service. A well-designed and presented portfolio can be one of your best tools to drive sales of services.

Why?

First of all, it is able to convince your potential clients interested in a given service to make an appointment

Secondly, it effectively attracts the attention of people who have not been interested in your services so far, but due to the wow effect caused by the photos, the salon begins to arouse their curiosity

Thirdly, it inspires confidence in you as a professional, shows that you are proud of the results of your work

Fourthly, in many cases, it activates the operation of word of mouth – links to photos of a good metamorphosis are passed on to each other by internet users, and you build your brand in this way

The most important role in the portfolio, apart from the skills of the beautician, are good photos. Many people who decide to publish the results of their work, unfortunately, do not care about the aesthetic side of these presentations, which means that the website publishes low-quality photos from the phone, often underexposed. This work is complemented by amateur graphic processing or the use of built-in filters that are supposed to smooth out the photos, and instead give a kitschy effect that has nothing to do with naturalness.
What do we need to pay attention to when taking photos of our work?

The key is good lighting and controlling what is in the background. It is best to photograph the client against a plain background in a light color, so that her face does not blend in with what is behind her, it is evenly illuminated. It is ideal to have a photographic lamp.

It is best when we have the client’s consent to capture the effect before and after, which additionally emphasizes the result obtained by our work and gives a greater understanding of the aesthetics of the person performing the service

If we are going to publish the client’s photos on social media or a website, it is good to get her consent in writing. This will allow us to avoid unpleasantness in a situation where the client, after giving her oral consent, changed her mind and stated that she had never given us this consent.

First of all, it is good to prepare a transparent gallery on the salon’s website. In addition, periodically publish photos of metamorphoses on social media. By setting up a page on fb and having more photos at your disposal, you can of course immediately upload a few examples of treatment results to the gallery, but later, in order to build interest, it is best to post a new entry with photos, e.g. 1-2 times a week. It is important to do so regularly. Thanks to this, more people will see each of the latest posts and thus the material from the portfolio will serve us longer.

It is worth taking care of your own portfolio not only if you are the owner of a beauty salon, but also when you work for someone or are just starting your professional career. It can help you pass the recruitment process for your dream position, or it can help you get started when you decide to open your own business. Building a rich portfolio is a long-term process, so the sooner you start documenting the results of the services provided, the easier it will be for you to reach potential clients.

Raising prices is a topic that evokes a lot of excitement. Because everyone wants to earn more. Either to work less or to earn more. Ideally, both should be successful. If you raise prices for your products or services, you will be able to achieve any of these objectives. Of course, as long as you don’t lose customers.

How to raise prices and not lose customers?

Nobody can guarantee that your customers will not leave when they find out that the price for your services has increased. Therefore, we are afraid of raising prices. Because if the client leaves, we women will most often feel it not only as a financial loss, but we will also feel as if we had done something wrong.
It is very important that you do not take such situations personally. Clients have their own reasons why they cooperate with you or why they quit. If the main criterion that drives him is price … you should be happy when you lose such a customer!

When a customer gives up your services or products, when you raise prices, it has its huge advantages.

First of all, by increasing the price, you can serve 2 times less customers and the bill will remain the same. So you eventually have more time to serve them as well as to find more.
Second, customers who pay more are usually customers who don’t whine, groan, complain, or call in the middle of the night. They usually recommend you to others. And their friends are usually people similar to them, so you start reaching out to customers who are fun to work with.
Third, your company is yours and you should really feel free in it. The fact that someone wants or does not want to use your services should not determine how you set your prices.

What you must not do by raising prices:

Do not hide the price increase – in this situation customers do not like to be surprised. Inform clearly and clearly, instead of silently raising prices under the cover of night in the hope that no one will get it.
Do not justify yourself with higher costs, price changes at subcontractors, and certainly with plans to go on exotic holidays. Your price increase is designed to provide the customer with value for which they will pay, not to make them believe that you are doing it purely for profit.
Don’t raise prices overnight without notice. Especially when you are in the process of implementing a project and when the client is convinced that he will pay as much as previously agreed.
Don’t raise prices and leave the rest as it was. That is, adding no value to your product or service. It won’t work.

Instead of this:

Give the client time to get used to the raise. Be aware, however, that the announcement of price increases from next month may end up suddenly having an awful lot of orders because customers will want to use your services at a lower price. This is also beneficial because in the event that you initially find that you have fewer customers for services or products at the new prices, you will have some “surplus” and you won’t have to worry so much about the temporary shortage of customers.
Give the customer a choice – at least during the transition period, create a cheaper and more expensive version of the product and let the customer choose between what they have had so far and the VIP version to which you add something extra. This will be nice for your regular customers, because you don’t force them to immediately seek their happiness with the competition, they will be able to use what they have become used to for a while longer. You can keep this option, for example, only for regular customers, for a longer period of time to appreciate them. Remember to let them know that you do it because you appreciate them and that this is an option reserved exclusively for them and only for a while.
Add so much value that the customer will want to pay more. Simply raising prices without adding value to the product may fail, and it will certainly meet with resistance from those who are already used to current prices. If you add a little more, you will give people a good reason to pay more.

Think about raising prices when:

Your prices are the lowest in the market (not a good strategy).
Your schedule is full and you don’t remember what the phrase “free afternoon” means,
You are still short of basic expenses in the company and you work like an ox, customers tell you that your products are suspiciously cheap, you have prices from many seasons that simply forgot to match the market realities.
Most of your clients pay a pittance and need to be treated like a VIP, and you simply don’t want to work with them anymore.
You want more free time, you don’t have to work as much as before.
Your experience and knowledge are so great that you have become a real expert in your industry.
Your services are highly specialized and targeted at a very small group of customers.
You feel that being paid for what you do is simply unfair in the world, because you give your customers value much more than the amount you get for it.

It is you who decide about the prices in your company. Nobody can impose it on you. And while you are certainly driven by many factors, such as the current market realities, costs, workload, your experience and tons of other important things, remember that no one can decide for you.

Apparently, the most important thing in life is to do what is our passion. There is definitely something to it – after all, when we like our work, it is much nicer to go to it every day and we have a good mood every morning. So if your dream is to have your own beauty salon, you should definitely make it happen.

STEP 1 Market research.

The first, extremely important step is to analyze the market in the place where we want to operate in the cosmetics industry. Each city has its own rules and has its own specificity. It is a good idea, for example, to make a list of all beauty salons in the city or in a selected district. Then, analyze the treatments offered by the offices, personally check the quality of the services provided and the average prices. It is also wise to do a little interview among friends and ask a few key questions “What services in a beauty salon do you use the most?”, “What services do they have for a high price?” and finally “What are you missing from the local showrooms?” This type of multiphase research will provide us with a valuable information base, thanks to which we will be able to determine the right course of action based on the expectations of our potential clients.

STEP 2 Business plan.

A professional business plan to the foundation. As the main planning tool it takes into account e.g. description of the investment, objectives of the project, marketing plan, projections for the project, financial plan and contingency plan. If we have no idea how to create it – it is worth investing in the help of professionals. We will not regret this step. A business plan is an extraordinary help in running a business, defining our directions of activity. If we do not go far beyond its limits, we will be on our way to success.

STEP 3 Setting up a business.

Own business is formalities, it is necessary to register your business with the Revenue, apply for a UTR number, open a bank account and check the requirements for services in the council.

STEP 4 Base of potential customers.

A client of beauty salons is a specific client because of the relationship that is built between him and the salon employee. During relaxing treatments or beautifying services, customers are prone to confiding, which often makes the beautician one of the closest people. The rule is that you have one beautician. Beauticians don’t change for a reason. You have full confidence in it, in her hands you regenerate your face or body. Therefore, before opening a salon, it is worth starting a “home” business. In-house service delivery has been very popular recently. In addition, it will give us a chance to test our own experience, customer satisfaction with our services and establish a valuable bond with potential customers of our future salon.

STEP 5 Place

The place of the premises should not be accidental. It is obvious that, for example, a point in the city center is proven and reliable. It guarantees high customer interest. However, the center is a center and is associated with a high rental cost. At the beginning, it is worth looking for a cheaper place. After all, it is not said that the premises on the outskirts of the city will not be very popular. The rule is that customers can come to their beauty salon even to the other end of the city. The most important thing is the comfort of access, location at the bus stop and easy parking. If we cannot afford to rent the premises on our own at the beginning, it is worth looking around at the rooms provided by e.g. hairdressing salons. Taking small steps to the goal.

STEP 6 Costs.

Unfortunately, starting your own beauty salon is not the cheapest business mistake. Start by writing down the equipment you need and try to find cheaper replacements first. Also, write down only the most necessary things. You don’t have to have everything in the beginning, while you are running a showroom, you can always improve your workplace slowly – step by step. Don’t let costs stand in your way.

STEP 7 Employees

Qualified staff, people with experience and authorizations are the foundation of success. Time spent on finding employees that meet our requirements will not be wasted. Bringing nothing but profits. At the beginning, however, I propose to focus only on my own work, this is where we can save the most. Besides, you can always replace an employee in the future without stress. Invest in your knowledge – this is the best investment!

STEP 8 Marketing activities.

The realities on the market leave us no choice but to invest in advertising is inevitable. Basic marketing activities that we cannot forget are: setting up a website and its positioning, advertising banners, communication with customers via social media, campaigns on Facebook, the use of mobile applications, e-mail campaigns, information leaflets, radio contests or the organization of events in the showroom . I can help you with this topic if you are looking for a professional. He works with a great agency that will introduce you to the market in a professional way.

You can contact me at any time, I will be happy to help you. I keep my fingers crossed for you!

I remember a few years ago, while working in a salon, I dreamed of my own place that I would create for people according to my own plan and idea. Working for someone, first of all, I learned a lot, all the basics of running my own salon. My intention was to have my own place where every client will feel good, I am a fan of running a business in a human way and with great empathy.

Finally, I managed to make this dream come true and I believe that you will also succeed!

The mind, however, often piles files on us and tries to save us from risk. He wants to keep us safe, so there are fears and blockages to start something new.
The mind automatically tries to stop you from it by giving you all possible “cons”, weighing the possible costs and benefits in a flash. Unfortunately, it doesn’t take probability into account. We humans have a huge problem with estimating it, precisely because our mind is afraid of any risk, considering all kinds of risks as equal.

But most of the great ideas for life, business and yourself were just dreams, for example Facebook. When the owner of these dreams is able to turn them into goals and achieve goals through actions – amazing things happen that often exceed expectations. Skilful turning of dreams into specific goals is a very useful feature that will save you from paralysis and give you more self-confidence and self-denial, allowing you to better look at the possibilities and opportunities that surround you.

5 steps to turn your dreams into reality!

1.Write your dream on a piece of paper and put it where you will see it every day.
2. Determine the steps that will help you make your dream come true – think about all stages, trainings to be completed, people you need, costs and opportunities to get money to make your dream come true
3. Write down all the short and long-term goals (mine was the salon and after the salon the academy)
4. Reach each goal in turn at the appropriate and possible time
5. Believe in your dreams ! Even if you encounter an obstacle, don’t lose faith – we all face it, it must be successful!

“Better to regret doing something than to regret not doing something”

In the following articles, I will show you the way to open your own salon. What we need to consider and how to calculate costs.

In one of my E-Books  you will find 20 ways to attract a customer, but this one I left for the blog – discounts.

If and how to give discounts to earn?

The most important thing is to earn. We offer discounts from our own profit. In a situation where a customer asks for a discount, it is worth finding a solution that will protect you against the customer’s departure, but on the other hand, so that he does not expect a discount at each visit.

For example, to earn 1000, earlier it was enough for 10 clients, and if I give a 10% discount, it is not particularly noticed by clients. By the way, we lose 100, which means working more. For this reason, I believe that discounts are something that we should give at the very end.

Pay attention to whether the customer sees the value in the discount granted, whether it is a solution or without a discount, also decides to service with you.

The most important thing is that it’s hard to go back to those basic 100% prices when all customers are used to discounts because everyone knows they will get a discount.

All marketing can crumble. In addition to profit, it robs you of the value of your services.
The service has our cost and value, which is determined by the customer. When it comes to a situation where people fight each other on prices without changing the value for the customer, the customers benefit from it. After all, everyone would like to have a premium service at the lowest possible price, but then the owner has to work a long time to be a step ahead of the competition, and in addition he earns little.

If the customer gets a discount 10 times, they want to get it again 11 times. This makes customers who do not receive a discount are willing to post even negative reviews, although the value of the service is very high. Smart discounts are a better solution. If you have to or your customers expect these discounts, let’s do them in exchange for something.

If you want to give your client a discount, never give it for free. Instead, ask for a recommendation or opinion, for example. You can also introduce a loyalty system. For example, the 5th visit is 20% off. Don’t make long plans of 10-20 visits or people will lose their patience. Break it down into smaller plans, e.g. after the third visit, you can give your client something, not necessarily a treatment, but a reward. Or make six fields but stamp three at once. Come up with a reason why you give three stamps at once.

I hope you now understand how discounts work and it will make it easier for you to set them up in your salon. If you think the article is valuable, feel free to share it.