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We start pricing by choosing the strategy that your salon will have. Do you have popular services? Do you offer something that is not in the area? Do you have specializations?

Then, carefully research the competition. Do it just like a client who is looking for a salon and has not decided on anything yet, but precisely. Explore the offer, location, opening hours, opinions, experience, website and social media. Evaluate each point in turn and give a rating to your own salon next door.

This will allow you to see what you are better in, what you lack or what you should invest in.
In order to make choices, customers first of all pay attention to the image – the opinion of other customers, photos of your works, the aesthetics of the website.

Your offer when you plan to open a small workplace should not be too big. You can’t be an expert in 10 different areas, and no one believes in takick experts. You can always enlarge the offer and suggest going towards possible enlargement rather than reduction. This will mean that you spend time training and qualifying for your client.

It is also very important to take into account the location of your showroom when pricing. Is there a place to park the car? Is it easy to reach? Is it a big city or a small town? At this point, you also need to think about planning your marketing for the future. Location affects the amount or higher costs of marketing. A store with a better location will get more customers than the one with a worse location, and thus will be different advertising costs.

The opening hours of the showroom also affect the prices. Customers will pay more for the service offered to them later than normally imposed. If our salon is open until late for the client (let’s assume after 6 pm), we can easily raise our prices a bit higher. This is an added privilege of the salon.
If you have already done an analysis of your salon compared to other salons, you can set prices.
Think how much the services in the salon should cost compared to the competition and what you already know about it. After making the arrangements, ask for advice from those closest to you and ask if the prices you have set are appropriate for them.

In the next post, I will show you a mathematical example based on which you can calculate prices in your salon.

Marta

I think most of us think about it and get stressed at the beginning of our adventure in the beauty industry. In our industry, experience and practice are essential.

The first place where we gain experience is our training. Each of our models at the beginning of our journey is worth its weight in gold.

It is very important to focus your attention on the number of our models on the course and immediately after it. I always advise my student to start the apprenticeship the next day after completing the course.

Let’s start with friends and family. They will surely help us and we will feel much more confident at the beginning of our journey working on someone who is close to us.

Another idea right after practising new skills in your family is to look for models on social media, advertise locally or spread information to your friends. In my opinion, at the beginning of the way to get as much practice as possible, we do not charge the models with any costs. After all, she is there for us and helps us gain the necessary practice. With time and gained practice, if we feel confident, we can decide on the price we will charge for our services. The beginning of our path is our investment.

Another way to get the necessary experience is to look for a salon that needs help. Often, salons offer a junior specialist, whose price for services is slightly lower, but it allows us to work and gain skills. It was also my way 🙂 6 months after the first course, I found a job in the salon as a junior. It allowed me to see the world of the beauty industry, gain practice, photos of my works and self-confidence.

Remember to take a picture of each of your work if possible. Photos of our work are necessary to gain clients and show us our progress. I will definitely mention the subject of the photos in one of my posts.

Marta

In addition to completing the courses and acquired qualifications, we need a few skills to run a beauty business successfully. One of the most essential skills is confidence in meeting new people. When running a beauty business we should have a friendly character, open and sympathetic. Our attitude towards clients is often decisive whether the client will use our services or return to our salon so I will put it as the first very important personal skill.

Another will be passion – passion for our work and learning. In my opinion, a natural passion for beauty topics, searching for new products, following new trends, learning new skills is essential. Working in our industry is learning every day. Working with passion will be a pleasure for us and we will never feel that we are working. Our clients will also feel our commitment and love for our work, which will have a positive impact on our business. Investment in development is the best investment in our industry.

We should also be good listeners. Starting from consultation with the client, where our task is to understand the client’s needs, to carry out a good treatment in accordance with them, to listen to clients’ secrets, stories and problems. Our clients trust us. You are the person who will often say much more than anyone else.

Creativity is also a very important feature and the ability to advise the client well. You will be your client’s advisor in what you think may look good and whatnot. At this stage, we show our professionalism and knowledge.

Working in our industry requires continuous training, learning and investment in your knowledge. It is also physical work – often long hours of standing or sitting in one position.

What do you consider the necessary skill to work in our industry?

Marta