In one of my E-Books you will find 20 ways to attract a customer, but this one I left for the blog – discounts.
If and how to give discounts to earn?
The most important thing is to earn. We offer discounts from our own profit. In a situation where a customer asks for a discount, it is worth finding a solution that will protect you against the customer’s departure, but on the other hand, so that he does not expect a discount at each visit.
For example, to earn 1000, earlier it was enough for 10 clients, and if I give a 10% discount, it is not particularly noticed by clients. By the way, we lose 100, which means working more. For this reason, I believe that discounts are something that we should give at the very end.
Pay attention to whether the customer sees the value in the discount granted, whether it is a solution or without a discount, also decides to service with you.
The most important thing is that it’s hard to go back to those basic 100% prices when all customers are used to discounts because everyone knows they will get a discount.
All marketing can crumble. In addition to profit, it robs you of the value of your services.
The service has our cost and value, which is determined by the customer. When it comes to a situation where people fight each other on prices without changing the value for the customer, the customers benefit from it. After all, everyone would like to have a premium service at the lowest possible price, but then the owner has to work a long time to be a step ahead of the competition, and in addition he earns little.
If the customer gets a discount 10 times, they want to get it again 11 times. This makes customers who do not receive a discount are willing to post even negative reviews, although the value of the service is very high. Smart discounts are a better solution. If you have to or your customers expect these discounts, let’s do them in exchange for something.
If you want to give your client a discount, never give it for free. Instead, ask for a recommendation or opinion, for example. You can also introduce a loyalty system. For example, the 5th visit is 20% off. Don’t make long plans of 10-20 visits or people will lose their patience. Break it down into smaller plans, e.g. after the third visit, you can give your client something, not necessarily a treatment, but a reward. Or make six fields but stamp three at once. Come up with a reason why you give three stamps at once.
I hope you now understand how discounts work and it will make it easier for you to set them up in your salon. If you think the article is valuable, feel free to share it.
