The beauty salons that specialize in their specialization offer the popularity of the offer systematically – the services provide a very narrow range of services. Personally, I am a fan of this model and I run the place itself, which specializes only in eyelash extensions and brows.
Only a few years ago, the key to success in the beauty industry seemed to be the introduction of the widest possible range of treatments to the offer. Above all, a thriving salon was multi-tasking: a client could take care of her beauty from head to toe. Literally. Large hairdressing and beauty salons outclassed the competition with their universality and it seemed that nothing could change. Because clients like the convenience that such “service discount” offers. Because a large facility will be more competitively priced. A certain surprise, therefore, was the gradual reversal of this trend thanks to the new type of salons focused on strict specialization in one cosmetic field.
Nail salons were one of the first types of services that were able to work independently.
Where does this growing popularity of narrowly specialized salons come from?
A special type of services that this specialization usually applies to – usually these are procedures that require not only a lot of knowledge, but also specific features and skills of the people who perform them, as well as continuous improvement of their qualifications
Another recurring common point is the relatively high price of treatments – services such as permanent makeup or eyelash thickening are clearly more expensive than standard salon services, therefore they are very profitable for the company.
Growing requirements and awareness of clients who expect spectacular effects that can only be provided by a specialist in a given field.
The favor of clients for specialized offices is good news for people who would like to start with their own salon, but do not have the funds to equip a large facility or to hire employees. In a small, specialized salon, you can focus on self-employment, where the brand is actually the owner. Most of such companies can operate both in a stationary and mobile model, which allows you to adjust the functioning of the salon to the needs and capabilities of the beautician.
Look around in your city or borough for similar salons, see how they function and if they are popular. Verify your strengths and weaknesses – consider whether your education and experience, as well as financial resources and life situation allow you to take up such a challenge. The success of the company and the speed at which it will gain new customers will largely depend on the degree of preparation.