I don’t like to remind anyone about it, but last year was difficult for most of us also financially.
Therefore, today I will mention 10 ways to promote the beauty business for FREE!
We’ll soon be back to normal rhythm and we’ll need any of these!
1.OF COURSE ! SOCIAL MEDIA !
The simplest and most obvious solution to warm up! Posts on social media. Not only those that sell directly, but also those that present treatment options and strengthen your authority among your clients.
Types of posts:
Presentation of the treatment,
Discussion of the selected problem and solutions – show You are expert!
Presentation of the effects of the treatment
Before and after photos,
Presentation of cosmetics for home care and aftercare
2. EXIST AND OLD CLIENTS
Call or write to people who have been away for a long time. Treat the topic individually – check what treatment the person was on, what they were interested in.
If you have less time, divide your clients into groups interested in a specific type of treatment. The effectiveness will surely be higher than if you wrote about everything to everyone.
You can do the same with people who wrote to you in the past but decided not to visit. Browse the email, phone number, send a link to your article or advice. Subtly, without pushy selling – just remind these people.
3. STAY IN TOUCH!
First of all, stay in touch with the people who come to you regularly. So that they come more often and to reduce the risk that one day they will go elsewhere.
It is also worth calling the client a few days after the treatment and asking if everything is ok. It may not be a classic advertisement, but building and strengthening relationships that will surely pay off with further visits and recommendations. Few people do such things – it’s a great opportunity to positively stand out from the crowd.
Second, encourage your current clients to be your ambassadors. You can organize a contest, offer a small discount or a gift for taking a photo of your visit to the salon and posting it on your social media with the tag.
In the current situation, it is difficult to organize large joint events for clients, but you can do a lot of things online.
Now, almost every company runs social media. Communicate with local business owners (florist, fitness, other services, non-chain stores, boutiques, etc.) about helping each other attract new customers. If each of you mentions another company once a week in the post, your customers will not be offended, and you have a chance to significantly expand your audience.
Of course, such cooperation can also include activities aimed at selling
Discount from a cooperating company, a joint package of services or products and services,
online meeting with an expert.
By sharing your knowledge and valuable content with your customers, you strengthen your expert image and expand the group of potential customers.
If you blog as part of the salon website, you additionally improve your position in search results, so you get free advertising on Google – articles mean more keywords, and more keywords mean a higher position.
There are tons of sites, portals and profiles that want to attract audiences. Interesting content is the best way to attract your audience. Make a list of regional websites, media, bloggers with whom you could cooperate. Organize a live broadcast in the form of an interview or answering questions from readers / recipients.
For the website owner, it is called free content, and for you an opportunity to show yourself to a wider audience. If you perform, for example, only one type of treatments or you have something unique, unusual, interesting in your offer – be sure to write about it.
Develop a system for collecting customer opinions, e.g. the day after the visit, you send an e-mail / text message thanking you for the visit, asking if everything is ok and asking for an opinion (with a link). You can also ask clients who leave the salon and, for example, give them a small leaflet with information on where to add an opinion and with a candy attached in the form of a bribe
Choose the method that suits you best – the most important thing is that it should be a standard, at least in the case of people who have not yet issued such an opinion (you can write it down, for example, in customer cards). Few people issue opinions on their own initiative – if you have a developed way of encouraging them to write them, there will certainly be more of these opinions.
People like to share fun, interesting, surprising content. The “seriousness of a professional” requires not to overdo it with this type of material, but if you share something more “at ease” from time to time, your professional image will certainly not suffer from it, and you will even show yourself to clients from a different, more “human” pages.
It has to be your own original materials – only then does it make sense. Don’t forget about your logo or any other bearing for the salon. If you lack ideas for this type of material, watch what people post and share willingly. Consider if (and how) you could do something similar in the context of your own business. Eventually you’ll come up with a cool idea!
It turns out that over 80% of users looking for information about local businesses search Google first! Completing your google maps profile is extremely important, especially for local businesses. Such a profile improves your visibility in the search engine, increases customer trust in the company, the company appears above organic search results.
Creating a business card is free, you can also add entries with news about your company, photos or videos. It is important to add a phone number and opening hours so that the customer can contact you quickly.
Subscribe to local Facebook groups and contribute. They do not have to be local thematic groups. By talking to people, helping them, giving advice and answering questions You are visible. In a private profile, of course, put information about what you do – most of us check who we are talking to by entering his profile.