Apparently, the most important thing in life is to do what is our passion. There is definitely something to it – after all, when we like our work, it is much nicer to go to it every day and we have a good mood every morning. So if your dream is to have your own beauty salon, you should definitely make it happen.
STEP 1 Market research.
The first, extremely important step is to analyze the market in the place where we want to operate in the cosmetics industry. Each city has its own rules and has its own specificity. It is a good idea, for example, to make a list of all beauty salons in the city or in a selected district. Then, analyze the treatments offered by the offices, personally check the quality of the services provided and the average prices. It is also wise to do a little interview among friends and ask a few key questions “What services in a beauty salon do you use the most?”, “What services do they have for a high price?” and finally “What are you missing from the local showrooms?” This type of multiphase research will provide us with a valuable information base, thanks to which we will be able to determine the right course of action based on the expectations of our potential clients.
STEP 2 Business plan.
A professional business plan to the foundation. As the main planning tool it takes into account e.g. description of the investment, objectives of the project, marketing plan, projections for the project, financial plan and contingency plan. If we have no idea how to create it – it is worth investing in the help of professionals. We will not regret this step. A business plan is an extraordinary help in running a business, defining our directions of activity. If we do not go far beyond its limits, we will be on our way to success.
STEP 3 Setting up a business.
Own business is formalities, it is necessary to register your business with the Revenue, apply for a UTR number, open a bank account and check the requirements for services in the council.
STEP 4 Base of potential customers.
A client of beauty salons is a specific client because of the relationship that is built between him and the salon employee. During relaxing treatments or beautifying services, customers are prone to confiding, which often makes the beautician one of the closest people. The rule is that you have one beautician. Beauticians don’t change for a reason. You have full confidence in it, in her hands you regenerate your face or body. Therefore, before opening a salon, it is worth starting a “home” business. In-house service delivery has been very popular recently. In addition, it will give us a chance to test our own experience, customer satisfaction with our services and establish a valuable bond with potential customers of our future salon.
STEP 5 Place
The place of the premises should not be accidental. It is obvious that, for example, a point in the city center is proven and reliable. It guarantees high customer interest. However, the center is a center and is associated with a high rental cost. At the beginning, it is worth looking for a cheaper place. After all, it is not said that the premises on the outskirts of the city will not be very popular. The rule is that customers can come to their beauty salon even to the other end of the city. The most important thing is the comfort of access, location at the bus stop and easy parking. If we cannot afford to rent the premises on our own at the beginning, it is worth looking around at the rooms provided by e.g. hairdressing salons. Taking small steps to the goal.
STEP 6 Costs.
Unfortunately, starting your own beauty salon is not the cheapest business mistake. Start by writing down the equipment you need and try to find cheaper replacements first. Also, write down only the most necessary things. You don’t have to have everything in the beginning, while you are running a showroom, you can always improve your workplace slowly – step by step. Don’t let costs stand in your way.
STEP 7 Employees
Qualified staff, people with experience and authorizations are the foundation of success. Time spent on finding employees that meet our requirements will not be wasted. Bringing nothing but profits. At the beginning, however, I propose to focus only on my own work, this is where we can save the most. Besides, you can always replace an employee in the future without stress. Invest in your knowledge – this is the best investment!
STEP 8 Marketing activities.
The realities on the market leave us no choice but to invest in advertising is inevitable. Basic marketing activities that we cannot forget are: setting up a website and its positioning, advertising banners, communication with customers via social media, campaigns on Facebook, the use of mobile applications, e-mail campaigns, information leaflets, radio contests or the organization of events in the showroom . I can help you with this topic if you are looking for a professional. He works with a great agency that will introduce you to the market in a professional way.
You can contact me at any time, I will be happy to help you. I keep my fingers crossed for you!
