In the beauty industry, the photos has a real superpower. That’s why Instagram is the perfect place for us. After all, clients love to see before and after photos. Publishing great photos and videos is the easiest and most effective way to show why you should choose your salon. So add photos of metamorphoses, the effects of a series of treatments, salon interiors or photos of smiling employees – let yourself be known as a friendly and professional brand!
Remember, however, that your office profile on Instagram should be more than just a gallery of pretty pictures. Make sure that the photos have a similar style and colors, choose accessories carefully and do not forget about consistency.
Hashtags are a very important element of the description – thanks to them you can reach new people. By skillfully selecting them, you can reach very specific groups of recipients – e.g. young mothers who want to return to their pre-pregnancy form. Use passwords related to the services you provide in the salon and those that best describe what is happening in the photo or video you publish.
Once you reach your target group, remember to keep it with you. The easiest method, of course, is to reply to comments and hearten the posts. If only time allows, you can also engage in conversations – this way you will show that your profile is not only a bulletin board, but also a place where you can virtually spend time. From there, it is only a step away from booking a visit to the salon. Thoughtful and systematic keeping of an Instagram account can translate into real business benefits for your company. To make sure that as many profile visits as possible end up booking, shorten your customers’ journey to the salon by including an online booking link in your BIO.
I have had more than one training on social media, one of my passions is marketing, so I decided to write about this E-BOOK, which you can buy in my store. This is a collection of the most important rules for us regarding Instagram.
Do you already have your Insta-Portfolio?
